VaVa Virtual Assistants can help you turn your video and audio files into much more. Make your marketing content multi-purpose with transcription.

Transcription is the process of translating an audio or video file into readable text. Transcriptions may be created from speeches, interviews, online videos, podcasts, films, webinars, online courses, news footage, and more. It’s a special skill that goes beyond simple typing abilities.

A 2018 study by HubSpot found that, on average, over 80 percent of businesses use videos in their marketing; up nearly 20 percent from the year before. Because video content is increasingly popular, it behooves companies to make it as accessible as possible. With a virtual assistant, you can do that easily without making costly purchases of equipment, software, or training to learn how to use it. We work one-on-one with you to capture your business style and voice and format your documents to your liking. Your virtual assistant will quickly turn your sound or video file into a polished document that will increase your search results and bring more customers to you, plus so much more:

1. Get discovered. 

The biggest reason to transcribe your marketing videos and audio content is to help Search Engine Optimization (SEO). Search engines can’t ‘read’ audio media so having text with your video gives them another source of data for indexing your content and increasing search results.

Having the entirety of the content written out, not just the hashtags, allows more people to find you in related searches because there’s more data to work with. Google can pick up on relevant words within your text so that you’re seen even in a vague search. In addition, some video sharing sites, like YouTube, rank videos higher if they include a full transcription.

2. Info is easier to find. 

By adding text to your podcast, for example, you give listeners a chance to glance over the content to make sure it’s what they’re looking for, instead of having to click around and listen through random minutes of an audio file. It also makes it easier for them to refer back to things they heard and want to remember.

There are different circumstances in which being able to read information, instead of having to listen for it, is extremely beneficial. You may have an event with a guest speaker who answers audience questions at the end and want to record their answers for a better understanding. You may start a podcast talking about one topic but end up discussing something unexpected that isn’t mentioned in the description or tags. Someone might search for a specific spoken quote they heard. Transcription makes searching for special info easier because, even if the exact words aren’t used, your content will still come up as related.

3. Increase availability. 

Not everyone can access audio content. For example, The World Health Organization estimates that 10 million people in the United States alone are deaf or hard-of-hearing. Transcription helps hearing-impaired people gain access to your content that they wouldn’t have otherwise.

Transcription also makes it easier to translate your video content into other languages. Users who speak another language can read a transcript in their preferred language.

Transcription is also great for people in a public place that don’t have their headphones but don’t want to disturb others while watching your video.

4. Do more with your content. 

Converting audio media into a transcript means you can post it more places and do more with it. Transcriptions can be repurposed into eBooks, blog articles, PDF guides and pamphlets, email campaigns, and social media posts or captions for many networks. You can also have hard copies made; like submitting a transcribed video as an article for a print magazine or as part of a business report. Posting in multiple places allows you to gain followers, reach more customers, and even broaden the services you provide.

5. Share it easily. 

Text opens up a multitude of places that your content can be shared. While video or audio files can be large and hard to email or transfer, or take too long to download, text files are smaller and can be pasted anywhere online. A transcript will also increase the odds of getting accurately quoted in an article or tweet. This allows you more control in what’s being shared and more versatility in where your content is being shared.

Video transcription is incredibly valuable to improve SEO, increase your website/network traffic, and increase your revenue. It makes it easy for your content to be repurposed, shared, and reach new audiences. If you need amazing assistance to transcribe your audio or video files, schedule a fast consultation with VaVa today!