If you own a business, you’re probably already familiar with search engine optimization (SEO) and know that creating keyword-rich content can make your business rank higher in a Google search. However, it’s not a skill that comes easily to just anyone. Luckily, a virtual assistant can help you improve your SEO, attract new customers, and save you a lot of time.

SEO, is an essential process that makes your website easier for Google to find and rank which ultimately leads to more traffic. A fully optimized site uses popular keywords to describe your business’s products or services. It can also affect the customer demographic that you attract.

A VA experienced in SEO and Google Page Ranking understands how critical of a role optimizing your content plays in the success of your business. Here are four ways a VA can help!

KEYWORD RESEARCH
A VA can help evaluate and test your online content to ensure that your site comes up in the top searches. If it needs revisions, they can use online tools, like Google Analytics, to find and test the best keywords, related terms, and the most searched phrases to update your content with.

COMPETITOR RESEARCH
VAs are a great asset when you need data collection, data analysis, and market research tasks done. They can save you valuable time by searching for your competitors, finding out what keywords they’re using, and cross-referencing them with your content. They’ll also be able to discover new market and industry trends that can affect how you market your products or services.

BACKLINK BUILDING
A backlink, or “incoming link,” is a reference from another web page to your own, or when one website links to another. This is one of the most taxing and involved parts of SEO because it can take a long time to gather all the resources needed, and there are often a lot of moving parts to make it as effective as possible. A VA can create backlinks by guest blogging, posting on related industry forums, or listing your site on trusted directories, to name a few.

SOCIAL MEDIA and NETWORKING MANAGEMENT
Social media marketing is essential if you want to build and strengthen your customer base. Your VA can help you connect with your customers and gain new followers by creating new posts or updating and recycling old blogs and content from your site to post on your social media pages. They can research the most used hashtags, perform image searches, write meta descriptions, and much more.

Search Engine Optimization is key for your success. It’s not just a tech buzzword that IT wizards throw around; it’s an essential ingredient to the success and growth of any modern business. A virtual assistant highly skilled in SEO will optimize your website, help it rank in the top Google searches, and expand your client base. They can help you understand how to make the most of important tools like Google Analytics, manage your content, and ensure your business remains a leader in your industry.