What can you do if you find your new website has a lot of traffic, but none of the visitors are actually engaging with or buying from your site? This is no doubt frustrating for business owners, but there’s a rather simple marketing fix that can remedy this problem.
Landing pages are excellent lead-generating marketing tools specifically created for boosting a company’s advertising campaigns. They offer a limited amount of information and one call-to-action so that visitors don’t get lost or distracted from contacting you.
Here, we discuss how a landing page can help your business and how a virtual assistant can design one to promote your next marketing campaign!
Landing pages benefit your business because they cater to a specific audience or goal. Unlike a website, they’re only one page so it sets up one clear and easy action for users to take. This is also referred to as your call to action (CTA). For example, a landing page can encourage people to sign up for your mailing list or newsletter, make a purchase, or request a consultation.
Generate Data and Insights
Landing pages enable you to generate new leads, collect better data on customer behaviors and activities on your website, and hone in on your target audience to improve your campaign strategy overall. With data and analytics from your landing pages, you can test out different design or layout elements to see what’s most effective. In addition, your landing page forms can request specific information or contain short surveys you can use to learn more about your customers.
Grow Your Email List
Landing pages can contain a form that asks for user information like an email address, phone number, or company. When someone fills out the form, they can subscribe to receive emails and offers from your business. You can add these users to your email list and send out newsletters, announcements, sales, and promotions that link them to other landing pages/marketing campaigns.
The content and elements on your landing page should easily facilitate the task as much as possible. With a clear course of action, you show visitors that you care about their time and perspective, and have put thought into creating the best process for accommodating their needs and wants. You can also include testimonials on your landing page for the product or service it represents. Honest testimonials can increase customer confidence and make them feel more comfortable to engage with the landing page and your company in general.
Improve Brand Awareness
Your landing pages should look and feel cohesive with the content that links to it and your overall brand. The consistency of your branding across multiple websites or social networks help customers to recognize and engage with your brand. Since customers are more likely to make a purchase or use a service from a business they know, it’s important to make sure they remember you and can instantly associate your brand with quality and professionalism.
Marketing With Landing Pages
You don’t have to spend top dollar on a web developer to use landing pages. There are many ways a VA can help you incorporate landing pages into your marketing plans, plus so much more. A VA can help you flush out your marketing campaign plan, search for landing page templates, and help design it with theme, color palette, and branding appropriate suggestions. They can write the copy for the landing page, add testimonials, and choose fonts. Most importantly, a VA will save you tons of time and stress on the technical stuff by creating contact forms or a checkout page, either inside the landing page tool itself or within a separate tool like Infusionsoft. They can install and update WordPress plugins and publish the pages on your website when it’s all finished.
A vibrant landing page can dramatically increase your website’s foot traffic, your sales leads, and your sales. A virtual assistant can help you improve your marketing campaigns and create dynamic landing pages easily, efficiently, and for a fraction of the cost of hiring in-office marketing staff and graphic designers.